![]() ![]() But more so, the relationship that you develop with social media influencers who become your brand ambassadors and spokespeople matters even more. Yes, data matters – audience fit, engagement, content fit are all very important metrics. While influencer marketing has catapulted many companies into financial darlings with private equity investors and to avid social media fandom, working with influencers is more of an art than science. WEDNESDAY, NOVEMBER 4, – 11:00 am pst/2 pm est – INFLUENCERS UNPLUGGED: CREATING HOLISTIC BRAND RELATIONSHIPS Panel How do you get started and fund your business? Do you merch under your own name or not? Hear first hand some of the key learnings from an influencer turned business founder. Maybe you’ve done successful campaigns with brand partners and it gave you a taste for what you can generate from your posts…or maybe you just want to develop an income stream stemming from products that reflect your own personality. Let’s face it… at some point you’ve thought about how to evolve your content creator business to the next level. WEDNESDAY, NOVEMBER 4, – 10:00 am pst/1 pm est, MASTER YOUR OWN BRAND Panel It’s been a great week of panels for the annual UNFILTERED Experience show and on November 4th, I’ll be on two panels for their live sessions, Master Your Brand and Influencers and Unplugged: Creating Holistic Brand Relationships. Since their launch in February 2014, over 150,000 beauty products have been donated thanks to the generous support of individuals, brands, and members of the beauty industry. Together they organize drives and events to collect beauty and hygiene products and deliver them to shelters and teen centers in NYC, Westchester, and the tri-state area. More on SHARE YOUR BEAUTY: Recognized as the first beauty donation program, co-founded by Lara Eurdolian of Pretty Connected and the poverty relief non-profit organization Family-to-Family. Special thank you to LeSportsac for generously donating bags to hold all the beauty products being donated, so every recipient receives their products in a beautiful bag. Now through June 14th, products can be shipped or dropped off at any Glowbar location in NYC + CT (locations are listed in the above invite). We’re partnering with Glowbar and NewBeauty magazine to collect your new beauty products to donate to refugee families in NYC through Human Rights First. We’re back! As many of you know, I run Share Your Beauty, a beauty donation program created to combat waste and promote sustainability in the beauty industry by donating excess new, unopened, beauty and hygiene products to various shelters in the NYC Tri-state area.
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